I would say its well understood that most audio show rooms result in less than optimal sound compared to individuals' audio rooms. And of course the dealer wants optimal presentation but unless you a) procure a larger room b) employ subs and / or c) employ DEQ which the vast majority don't, it is what it is. Yet ~98% of speakers are listenable at RMAF including the Wilson XLF room at RMAF that I heard some years back. And yes, there will be those ordering speakers sound unheard but I would argue that the majority will still want to hear their prospective purchase especially given the ever- increasing number of competitor products over time.
i love audio shows, and have been at all RMAF shows but one until this year. when i go there i want to see the best. so i respect your perspective.
but while buyers for mega gear do go to audio shows, mostly the sales process for Wilson's particular ideal XWX level product customer will be an in store customer who will get lot's of hand holding and whole system and installation focus. it takes a dealer to do that.
you have to look at this as if you were Wilson Audio with their sales hat on. what will best result in actual sales? it's making that visit to the dealer
significant. an Audio Show can only be a means to promote that to happen. it's not the end game. transactions for this level product rarely happen there. and if that real buyer can only hear the XWX at the dealer then that's where he will go.
and unlike some brands, Wilson dealers are present near most population centers in the U.S. so it's going to be convenient to visit the dealer.