People are raging on praising themselves about the losses a bunch of places are going to take... but they don't discuss the gains these places could also make at the same time. As many have said shifts in other stocks may have represented firms figuring out how to benefit from the craze...
I find the media manipulation (and lying) very off putting. It's an open market, live with it. If you've been benefiting your whole life from it, don't be surprised if it changes some one day.