I knew you would not understand the mocking of the hyperbole that is the high end audio reviewing scene and how the manufacturers are using it. You will probably figure out some day that these images are off of magico’s Facebook page, and cheap scans apparently of the magazine cover; at least the first one is really poor. But I am thrilled that you are still reading my system thread. I’ve told you to buzz off before.
You shouldn't base your only impressions of any speaker or system based upon hearing them at a "big show." You should know that the room is kind of important too. Respectfully, I submit that you should go to a reputable dealer who knows how to demonstrate what Magico does with the proper components and room.
But alas, you bash all Magicos without even having a proper audition.
I understand that not everyone will like Magico as we all have differences in our hearing abilities, etc. Some enjoy a more detailed speaker, others don't. Some like more bass, others find that type of sound somewhat muddy. Some like a ported speaker and those like me have decided they don't like them as much as sealed ones. A lot depends upon music genre as well. To each his own - that's ok. That's one reason why system preferences can be so subjective.
However, the subjectivity of others doesn't change the fact that every Magico is a Flagship speaker. Each Magico is built with the level of quality and attention to detail to achieve the given purpose for which they were designed. While each series is distinct from the other, they all marvelously reproduce music.
It isn't by accident that for being such a young company, they are now one of the top high end speaker companies in the world. Magicos website states it well:
Magico was created over a decade ago for the sole purpose of leading a no-holds-barred assault on what is possible in contemporary loudspeaker design. Inspired by the unique vision of industrial designer Alon Wolf, every Magico speaker is designed against the standard of perfect audio reproduction - live music.
Magico, the dealers, and the magazines, seem to have a pretty good relationship from which each benefits. Whether people like the brand, or particular speakers within the brand, is up to them. I have heard many models and I have liked some, and not liked others. I happen to think that various models can sound quite different from each other, but I certainly don't have the listening experience to know if my opinion is based on the particular model or how it was set up, or the system context or room in which I heard it. I have only heard a few models in multiple settings.
I will say that some of the models seem very capable of portraying gear changes down stream. Two of our four Boston Audio group friends own Magico speakers, and all four of us seem to enjoy hearing these two particular systems. The speakers can do many things well, but they are not for everyone. And they are expensive speakers.
I am impressed with how fast the company has grown and how comprehensive the range of speakers really is from small two ways all the way up to a large horn system, including subs, HT center channels, etc. It is certainly a polarizing brand, but it is clear that they are doing something right for some people. How many brands would love to have two of their newest models grace the covers of the two leading audio magazines in the US during the same month? That is pretty impressive, regardless of what one may think of the sound of their products.
I find it a bit distasteful for people to regularly bash a brand, any brand, on audio forums. Magico always seems to be a target. There are lots of cartridges and turntables that I have heard and don't own because I prefer something else. I don't feel the need to go on forums and say I don't like those brands with blanket comments. I don't understand it, frankly.
Given the current state of the art, availability of materials and proper funding it is not difficult to build a good speaker. Magico speakers are good as they should be given the resources put into them.
The question is can they achieve singularity? From someone who has not heard the best they have to offer, on occasion they have.