Interesting. Most of this stuff is substantially priced with manufacturers or distributors/retailers trying to appeal to well informed sensible consumers who have substantial disposable income. So why, in a priced mini-review of over 50 products, over 35% are priced using the deceitful $999 rule rather than the honest $1,000 approach. In particular, how can a really honourable manufacturer view their ATC SCM 50SE being sold at $64,999 rather than $65,000. Answer: "let's start by insulting the prospective purchaser's intelligence!