Because it does not make any sense at all that mere wires should have as significant a sonic effect on what we hear as different substantive components.
I understand that point, but the same has been said for any part the signal goes through. Mere resistors? They can't sound different... Mere caps? Boutique caps are ridiculous BS! And on and on... So if this is the case everything has to sound exactly the same and yet, it does not.
I think what's closer to the truth is that everything makes a difference. Wire makes a BIG difference. As do caps, resistors, amplification devices, etc...