So explain the price drop of the Q range to the previous models
M5 in 2009 was $89k, the Q5 in 2010 was $59k.
That breaks your assumption of "will always find a ways to fabricate justification for the higher prices"
The Q5 measures and sounds better, but was able to be sold cheaper because of its manufacturing/logistics costs, would be interesting to consider which has greater R&D costs because first thought on that would go to the Q5 IMO and assumption.
Cheers
Orb
i think the q5 had a very direct, established and aggressive competitor in the form of yg anat, another all aluminum, acoustic suspension design and it was priced to compete with it. otherwise, the initial cost of cnc processing could have called for a higher selling price.
products are not priced at cost+ fixed mark up; they are positioned in the marketplace at a specific price point for a specific target audience, in my opinion