Amazing miss by Google: http://news.cnet.com/8301-1023_3-57...-leak-early-fall-way-short-and-stock-plunges/
Google earned $2.18 billion in the quarter, down 20 percent from the comparable quarter last year. Part of the blame falls to Motorola Mobility, which continues to struggle The unit, which Google acquired last year for $12.5 billion, generated a loss of $151 million. More troubling, though, was that cost-per-clicks -- what advertisers pay Google each time a user clicks an ad -- fell 15 percent on the year. Meanwhile, traffic acquisition costs -- what Google pays to affiliates and other sites to drive users to its sites -- increased 25 percent, to 2.77 billion.
Google earned $2.18 billion in the quarter, down 20 percent from the comparable quarter last year. Part of the blame falls to Motorola Mobility, which continues to struggle The unit, which Google acquired last year for $12.5 billion, generated a loss of $151 million. More troubling, though, was that cost-per-clicks -- what advertisers pay Google each time a user clicks an ad -- fell 15 percent on the year. Meanwhile, traffic acquisition costs -- what Google pays to affiliates and other sites to drive users to its sites -- increased 25 percent, to 2.77 billion.
