Dear Eds,
So what are your battle plans this year? For those of us unfortunate enough not to be able to attend, we are forced to live vicariously through show reports. Sadly, so many rooms get passed over. As a result we are forced to basically amalgamate whatever is on line to get as complete a picture as we can from wildly divergent sources. Some have pictures and names of products but no impressions whatsoever. Some just cover the usual suspects which already get a lot of press on their own. I think this is a bit sad especially for the smaller, newer companies who need the exposure more, some of whom might actually deserve it. You print and online organizations are very much relied on. The bloggers can't cover much being one man armies plus we don't know, for the most part, what their biases are. They are however becoming more and more appreciated. Something that should be taken note of, and I'm quite sure you have. Some of you have already enlisted some.
I guess what I am saying is that my New Year's audio industry wish is to have reports that have a more unified feel to them. Teams acting like teams during the play-offs as opposed to all stars at the all star game. Cover every inch of the court and do it with intensity! Well, try anyway. That's where the plan comes in. So coaches, errr, editors, what's the plan?
Jack
So what are your battle plans this year? For those of us unfortunate enough not to be able to attend, we are forced to live vicariously through show reports. Sadly, so many rooms get passed over. As a result we are forced to basically amalgamate whatever is on line to get as complete a picture as we can from wildly divergent sources. Some have pictures and names of products but no impressions whatsoever. Some just cover the usual suspects which already get a lot of press on their own. I think this is a bit sad especially for the smaller, newer companies who need the exposure more, some of whom might actually deserve it. You print and online organizations are very much relied on. The bloggers can't cover much being one man armies plus we don't know, for the most part, what their biases are. They are however becoming more and more appreciated. Something that should be taken note of, and I'm quite sure you have. Some of you have already enlisted some.
I guess what I am saying is that my New Year's audio industry wish is to have reports that have a more unified feel to them. Teams acting like teams during the play-offs as opposed to all stars at the all star game. Cover every inch of the court and do it with intensity! Well, try anyway. That's where the plan comes in. So coaches, errr, editors, what's the plan?
Jack