This WBF thread is dedicated mainly to burn-in of electrical devices, more specifically power cables. IMHO, the Coconut site is exaggeratedly targeted towards the marketing and hype of their products, and try to present themselves as victims of the skeptics. Although they claim their products need extra long burn-in I doubt that anyone can find anything useful for this particular debate in their claims.
Disclaimer - I have never listened to any of their products, and so my comments are not addressing them. I am only referring to their writings.
It's called a spoof.