As you say, they talked about Amazon and direct sales. It would be hard to get the interest of traditional dealers at those price points. The Pioneer line died for the same reason. Doing a demo, paying salesman commission, etc. doesn't make sense for a $279 speaker. I suspect they will come up with higher end speaker possibly at CES to go with the pricier electronics and then go through traditional sales channel.
I can ask my friend Chris for more detail if there is interest.
I can ask my friend Chris for more detail if there is interest.