It is. Part of it is Art Audio doesn't have two sets of margins. The line is imported and priced at retail rather than imported and priced for distribution. If I was to price the Veloce monos for retail distribution like what Bluebird charges for the Jadis these wound be $18K.
I am not sure they they are significantly better than the Jadis amps but I know they are very, very good. Especially for the money. Like I said above, I am very much looking forward to a side-by-side comparison.
If you are interested in a stereo amp, the Opus 2 from Art Audio is 25w Pentode coupled, 15w in Triode and is $8K. It is not a switched amp though and you need to order as a pure pentode or pure triode.