I never bought anything during COVID, I just enjoyed what I had.
I was never one for buying new stuff every 5 minutes anyway, I do my research listen to everything I buy before I get anything new. Since I do my research well, I tend to buy and keep for a long time. The last thing I bought is my speakers back in December 2023, and that replaced my old speakers which I have owned for more than 10 years.
I am happy with my system and the only real big improvements I am doing now is my room treatment, It does not matter how good your system is if your room is not good enough you will never ear the extra money you spend on gear. Most people probably have not heard how good their system can sound because their room is not up to it, but they still chase after new gear.
What is the big deal about the new Jag ad, in the UK we all know Jag is an old person’s car. Looks like they are trying to attract new and maybe younger audience, good luck to them.