Wow Peter, I could not disagree more. The immersion you are experiencing is due to the size of the screen. Yes 78" is much bigger than a 60 inch screen so that is a factor no doubt. The curved screen adds nothing to the feel of immersion, unless I guess if you are sitting very close to the screen. You will have the same sense of immersion if the screen you had was flat. Movie screens are curved, not for immersion, but due to the fact that the projectors can't throw an image that big that is focused properly on the edges. They have to bring the edges closer to the projector to maintain proper focus. The image captured on motion picture film is FLAT. The same for the image captured by the sensor in a video camera. Do a test and take a picture of a flat screen TV and display it on your curved set. It will look curved not flat. Which is closer to reality? No contest. The Sammy curve really distorts the image and for me, is unwatchable. The Sammys have the steepest curved in the industry and distort the image the most. The LG sets, at least on the OLEDS have a much gentler curve that is not as obnoxious as the Sammys. Plus, the Sammy is a LCD which has poor blacks and is probably edge lit. Don't watch the set in a dark room. While your Pioneer was a fine set, it was a 720p set and did not have the black level or color purity of the later 9G or 9.5G Pioneer sets or the last 2 generations of the Panasonic plasmas which topped out at 65 inches or the Samsung 8500 at 64 inches. I have a 9th generation Kuro which has been tweeked by an expert calibrator who has special software from Pioneer that lowers the blacks to 9.5G levels, almost on par with an OLED. You haven't seen it but I can assure you that is has a stunning picture in a dark room. Deep blacks, and fantastic colors. I wish it was bigger but that will have to wait for an OLED. As for 4K, it is way to early for me to adopt it as the sets available today won't support all the specs of the standard. Maybe in 2 years. Enjoy your set by all means. However, I want no part of any LCD TV or one that is curved. As you can tell, this whole curved TV fad really gets under my skin. IT is the dumbest TV idea ever, even worse that active glasses 3D. Curved screens add NOTHING to the image and only detract from the image. The screen is curved as the market for TVs was saturated and the CEs had to try to convince people they needed to buy a new TV so they made them curved. For decades videophiles like me drooled at the possibility of a flat TV with no geometric distortion. Now we are moving backwards from that reality. It is truly dumb. If you must get a curved TV, get the LG OLED it has a much better picture than the Sammy even though it does have issues with crappy processing and uniformity issues due to the stresses induced by curving the OLED panel. If you need a 78" screen, LG has a 77" OLED which I have seen but it is $25,0000. Even with its issues, it blows away the78 Sammy. It even seems that Sammy is getting back into the OLED TV business. GO with OLED, you will be much happier with it IMHO. I will be going with a FLAT 4K OLED in 2016. Sorry for the rant.