While you are right that larger companies have much more strict quality control processes, they also have a desire to minimize cost as to compete in the cut-throat market they live in. Here is a quick example: Sony "ES" series STR-DA5400ES:
http://www.sonystyle.com/webapp/wcs...10551&langId=-1&productId=8198552921665532067. This is what the spec says for power rating:
"120W x 7 (8 Ohm 20-20kHz 0.09%THD)"
This is what sound and vision measured:
And their commentary:
"The STR-DA5400ES did very well on power tests with 2 channels driven, easily besting its 120-watts-per-channel spec. But with multiple channels stressed, the Sony's current reserves managed a bit less than 50 watts per channel with all 7 channels loaded. More significantly, the Sony clipped asymmetrically, flattening its negative-going waveform several dB before its northward half. This occurrence tends to make the onset of distortion effects audible somewhat earlier than is typical. "
So 120 watt spec translates into just 45 watts when driven as stated.
Let's compare that to step above brand like Anthem. Random search shows MCA50 review in above magazine:
http://www.anthemav.com/products/anthem/amplifier/mca-series/mca-50
For starters, they show the power for all configurations where it shows 180 watts per channel at 8 ohms, all channels driven. From sound and vision review we get:
So that is verified at 182 watts. So let's not have any doubt about the importance of marking in mass market products. I can't tell you how many major brand audio equipment I used to repair where I would open a huge box, only to find a tiny amp or ones made from integrated ICs instead of discreet output stages.
As an engineer, I am never disappointed when I look inside audiophile amps. They always seem to be exceedingly overdesigned. Much bigger power supplies. Many more output transistors. Hand matching of components. Much better spec caps. These many not always bring better fidelity but for sure, more money is spent on components than mass market products.