I think Andre made it very clear in his first post that the products would cost less than $1500. With that said, surely a speaker cable that costs $1499 and can best cables that are ten to thirty times that amount should be considered a great value. In my books, that would certainly be the case! Or, are we put off by the fact that the component in question is 'only' a cable...vs. a far more acceptable piece of electronics in a box. (even if said electronics were easily out done by a 'slightly' more expensive alternate 'box'). I do believe that we are somewhat conditioned to see more 'value' in the shiny box than in the simple piece of cabling. ( even IF this same cabling has far more technological research and therefore cost than the 'shiny' box). All IMHO.