Fantastic collection from El Recorrds. label from the 80s
The Rubens Room - Él Records: In Camera
él had a unique musical flavour, eschewing rock music for 1960s bubbelgum, chamber pop, European chanson, Latin rhythms and film scores (see in particular the work of Marden Hill). The label was decidedly un-macho and key artists such as Would Be Goods, Anthony Adverse and Bad Dream Fancy Dress examined the modern world through the female gaze. Alway saw él as a celebration of elegance and beauty: ‘a pop world beyond leather jackets and jeans’.
The fantastic visual style of the label, adopting the aesthetics of high fashion, art photography and pop graphics was created by Alway with photographers Nick Wesolowski and Pete Moss and designer Jim Phelan. The él ‘look’ was so strong that one UK music paper even reviewed the records simply on the basis of the sleeves!
él was critically acclaimed in the UK and popular in America and mainland Europe but in Japan had a profound effect, directly influencing the Shibuya-kei phenomenon that included Pizzicato Five, Kahimi Karie and Cornelius.
The Rubens Room accompanies the book Bright Young Things by Mark Goodall (Ventil) the first publication to tell the fascinating story of the music found on The Rubens Room.
Mike Alway writes in his sleeve notes that ‘él was the joy of my life. It was monumental’.
With The Rubens Room, we can all share that joy.©
