Press Conference to Highlight What’s Wrong With High-Performance Audio Industry During the 2014 International CES
Audio Manufacturer Credits Crowdfunding as New and Innovative Approach to Saving An Industry That Needs to Change or Die.
December 23, 2014-Sacramento, CA - LH Labs announced that it will hold a press conference at the 2014 International CES highlighting that the high-performance audio industry is accelerating its collapse with decades of egocentric snobbery and overly-expensive audio products.
Larry Ho, president and founder of Light Harmonic, parent company to LH Labs, believes that it’s time to put the industry out of its misery, suggesting that a lack of innovation and mass-market appeal has crippled manufacturers and will ensure a fading existence for the industry.
“I never wanted to be a manufacturer that catered to only the very rich. When we first started out three years ago with our flagship product, Da Vinci DAC, I knew it had to be both audiophile-quality and expensive to get the attention of the high-performance sector.” says Ho. “Recently we’ve proven that not only can we create high-resolution products but we can make them affordable and easy to use, helping to foster a new form of common sense audiophile. These new converts are younger, smarter and very passionate about what we’re doing. I can’t ask for more than that!”
LH Labs attributes their success to crowdfunding on websites like Indigogo. In the course of 90 days, they launched two crowdfunding campaigns that raised over
$1,100,000.00. Many of their backers have become an integrated part of the LH Labs community, called Geek Force. To date, the Geek Force forum has more than 1600 members.
“We have managed to recruit our backers into an army of true product “evangelists”. Their input has become so important to us, that they have transformed themselves from crowdfunders into crowd-designers.” says Gavin Fish, VP of Marketing and Sales for Light Harmonic. “With the help of Geek Force, we’re making high-resolution audio attainable for anyone who enjoys listening to music. This could only be accomplished through group product development.”
The press conference, titled ‘How Indiegogo Will Help Save an Old Dying Industry’ will be held on Tuesday, January 7th, right before the world’s largest consumer electronics show begins and will feature a distinguished panel of high-profile industry professionals, including five-time Grammy Nominee and founder of Blue Coast Records, Cookie Marenco, Head-Fi.org founder, Jude Mansilla and Hardware Marketing Director for Indiegogo, Kate Drane.
The discussion will detail LH Lab’s overall goal of building a brand new high-performance consumer and how it relates to the growing trend of market relevance through crowdfunding.
For an invitation to the press conference or information about LH Labs, please contact Kim Kaplan, Marketing and Communications Director for Light Harmonic at 916-390-5209.
Press Conference ‘How Indiegogo Will Help Save an Old Dying Industry’
Date: Tuesday, January 7, 2014
Time: 7:30-8:30AM
Place: The Venetian Marcello 4503
Light Breakfast will be served
About LH Labs: LH Labs is a division of Light Harmonic whose vision is simple: build the best audio components in the world; but build them for real people, not just audiophiles. The company’s mission is to help create an army of designers that bring high fidelity sound into our lives by any means necessary. Follow LH Labs online at www.lhlabs.com and through social media:
Facebook
Twitter
About CES: The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at www.CESweb.org.
Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.
###
Kim Kaplan
Director of Marketing/Communications
Light Harmonic
888.842.5988
www.lightharmonic.com
Audio Manufacturer Credits Crowdfunding as New and Innovative Approach to Saving An Industry That Needs to Change or Die.
December 23, 2014-Sacramento, CA - LH Labs announced that it will hold a press conference at the 2014 International CES highlighting that the high-performance audio industry is accelerating its collapse with decades of egocentric snobbery and overly-expensive audio products.
Larry Ho, president and founder of Light Harmonic, parent company to LH Labs, believes that it’s time to put the industry out of its misery, suggesting that a lack of innovation and mass-market appeal has crippled manufacturers and will ensure a fading existence for the industry.
“I never wanted to be a manufacturer that catered to only the very rich. When we first started out three years ago with our flagship product, Da Vinci DAC, I knew it had to be both audiophile-quality and expensive to get the attention of the high-performance sector.” says Ho. “Recently we’ve proven that not only can we create high-resolution products but we can make them affordable and easy to use, helping to foster a new form of common sense audiophile. These new converts are younger, smarter and very passionate about what we’re doing. I can’t ask for more than that!”
LH Labs attributes their success to crowdfunding on websites like Indigogo. In the course of 90 days, they launched two crowdfunding campaigns that raised over
$1,100,000.00. Many of their backers have become an integrated part of the LH Labs community, called Geek Force. To date, the Geek Force forum has more than 1600 members.
“We have managed to recruit our backers into an army of true product “evangelists”. Their input has become so important to us, that they have transformed themselves from crowdfunders into crowd-designers.” says Gavin Fish, VP of Marketing and Sales for Light Harmonic. “With the help of Geek Force, we’re making high-resolution audio attainable for anyone who enjoys listening to music. This could only be accomplished through group product development.”
The press conference, titled ‘How Indiegogo Will Help Save an Old Dying Industry’ will be held on Tuesday, January 7th, right before the world’s largest consumer electronics show begins and will feature a distinguished panel of high-profile industry professionals, including five-time Grammy Nominee and founder of Blue Coast Records, Cookie Marenco, Head-Fi.org founder, Jude Mansilla and Hardware Marketing Director for Indiegogo, Kate Drane.
The discussion will detail LH Lab’s overall goal of building a brand new high-performance consumer and how it relates to the growing trend of market relevance through crowdfunding.
For an invitation to the press conference or information about LH Labs, please contact Kim Kaplan, Marketing and Communications Director for Light Harmonic at 916-390-5209.
Press Conference ‘How Indiegogo Will Help Save an Old Dying Industry’
Date: Tuesday, January 7, 2014
Time: 7:30-8:30AM
Place: The Venetian Marcello 4503
Light Breakfast will be served
About LH Labs: LH Labs is a division of Light Harmonic whose vision is simple: build the best audio components in the world; but build them for real people, not just audiophiles. The company’s mission is to help create an army of designers that bring high fidelity sound into our lives by any means necessary. Follow LH Labs online at www.lhlabs.com and through social media:
About CES: The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at www.CESweb.org.
Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.
###
Kim Kaplan
Director of Marketing/Communications
Light Harmonic
888.842.5988
www.lightharmonic.com
. 
