How Donald Trump got here
From AT&T News
Donald Trump may have no political experience, no real campaign, and no firm grasp of the 2012 campaign scene. So why has the real estate magnate climbed to the top of early presidential polls?
Trump wasn't even a major part of the 2012 discussion until this February when gay rights Republican group GOProud invited Trump to speak at this year's annual Conservative Political Action Conference as a way to shake things up.
But now he's a regular staple of the national news media diet, he's topping national and even state polls of the presidential race, and major political strategists are recognizing him as a serious candidate.
So how did he get here? Below, we take a look at who Trump has to thank for his early surge:
His potential competitors It may not have been their direct intention, but by hanging back in the presidential race, all the potential GOP candidates are creating a hole for an early frontrunner. And guess who's ready and willing to fill it? Trump is the candidate who has been on the national media circuit, granting interviews with all the major cable shows, radio programs, and collecting media attention. Of course, the media is also looking to fill that frontrunner hole, which brings us to our next point.
The media In a 24-7 news cycle, Trump is ready and available to make news. Whether questioning the president's birthplace or insulting his potential competition, Trump's no-holds-barred style makes him a ripe candidate for extensive cable coverage. And as producers and correspondents scrounge for any morsel of news about the 2012 race, they understand that Trump is delivering material on a daily basis.
Polls Regardless of whether politicians are taking Trump seriously, his name is on the lips of Americans, including those who are taking part in early polls. Trump now regularly places in the top three in national polls and has begun cracking the top tier in some state-level surveys as well. Of course, there's a vicious--or for Trump, at least, a virtuous--circle effect in play here: As his poll numbers climb, the media gives him the attention befitting a serious candidate--which, in turn, helps his poll numbers to climb further. But early polls aren't exactly the best barometer at this early stage in the race. This far out from 2012, any poll is mostly a test of name recognition and with Trump blanketing the news and being a reality show celebrity, it's no wonder he's surging in these early contests.
The Donald brand Trump knows what he's doing. The New York mogul who made himself star of his own reality show is nothing if not a master of self-marketing. That's one reason why he's surging in the polls. The question remains whether Trump is really resonating with people--or if early poll respondents are reacting positively to the established Trump brand. Conservatives at CPAC in February raved about Trump's criticism of America's reputation in the world, and responded favorably to his penchant for telling it like it is. Meanwhile polls continue to turn up that many Republican voters also doubt Obama's birthplace--an outlier issue that has allowed Trump to pick up additional traction within the GOP base by positioning himself as a heroic truth-teller with the courage to challenge a vast liberal-media conspiracy to conceal the true circumstances of Obama's birth. (The president is a U.S. citizen, born in Hawaii.)
All four of these factors are mutually reinforcing. The absence of a frontrunner is feeding media interest in Trump, which is boosting Trump's poll numbers, for example. Seem silly?
From AT&T News
Donald Trump may have no political experience, no real campaign, and no firm grasp of the 2012 campaign scene. So why has the real estate magnate climbed to the top of early presidential polls?
Trump wasn't even a major part of the 2012 discussion until this February when gay rights Republican group GOProud invited Trump to speak at this year's annual Conservative Political Action Conference as a way to shake things up.
But now he's a regular staple of the national news media diet, he's topping national and even state polls of the presidential race, and major political strategists are recognizing him as a serious candidate.
So how did he get here? Below, we take a look at who Trump has to thank for his early surge:
His potential competitors It may not have been their direct intention, but by hanging back in the presidential race, all the potential GOP candidates are creating a hole for an early frontrunner. And guess who's ready and willing to fill it? Trump is the candidate who has been on the national media circuit, granting interviews with all the major cable shows, radio programs, and collecting media attention. Of course, the media is also looking to fill that frontrunner hole, which brings us to our next point.
The media In a 24-7 news cycle, Trump is ready and available to make news. Whether questioning the president's birthplace or insulting his potential competition, Trump's no-holds-barred style makes him a ripe candidate for extensive cable coverage. And as producers and correspondents scrounge for any morsel of news about the 2012 race, they understand that Trump is delivering material on a daily basis.
Polls Regardless of whether politicians are taking Trump seriously, his name is on the lips of Americans, including those who are taking part in early polls. Trump now regularly places in the top three in national polls and has begun cracking the top tier in some state-level surveys as well. Of course, there's a vicious--or for Trump, at least, a virtuous--circle effect in play here: As his poll numbers climb, the media gives him the attention befitting a serious candidate--which, in turn, helps his poll numbers to climb further. But early polls aren't exactly the best barometer at this early stage in the race. This far out from 2012, any poll is mostly a test of name recognition and with Trump blanketing the news and being a reality show celebrity, it's no wonder he's surging in these early contests.
The Donald brand Trump knows what he's doing. The New York mogul who made himself star of his own reality show is nothing if not a master of self-marketing. That's one reason why he's surging in the polls. The question remains whether Trump is really resonating with people--or if early poll respondents are reacting positively to the established Trump brand. Conservatives at CPAC in February raved about Trump's criticism of America's reputation in the world, and responded favorably to his penchant for telling it like it is. Meanwhile polls continue to turn up that many Republican voters also doubt Obama's birthplace--an outlier issue that has allowed Trump to pick up additional traction within the GOP base by positioning himself as a heroic truth-teller with the courage to challenge a vast liberal-media conspiracy to conceal the true circumstances of Obama's birth. (The president is a U.S. citizen, born in Hawaii.)
All four of these factors are mutually reinforcing. The absence of a frontrunner is feeding media interest in Trump, which is boosting Trump's poll numbers, for example. Seem silly?