OK, back from dinner and analysis of the youtube video. Let's recall Mark's spectrum analysis of the youtube A/B clips:
We see that the level and high frequency content of the "generic" cable is much lower. No doubt this leads to dull and more quiet sound that I think everyone hears in even cheap speakers. I heard them in my tablet.
I went ahead and analyzed just the first instance: generic cable against AudioQuestion Pearl HDMI cable. Here are the results (note that i am using Log X axis so the scale is different from Mark's):
The conclusions sadly are the same as Mark's. Someone applied a heavy handed filter to the standard cable, or alternatively boosted the same in the Pearl cable example. There is just no ambiguity here. No HDMI cable provides analog filtering/boosting of audio this way. The digital audio samples in HDMI are carried in between lines of video and cannot be filtered in any way by the cable selectively in this manner. The cable either puts out the digital samples or you get glitches and failures.
Now a cable can in some manner influence jitter in HDMI links but that impact can never be measured as having a low-pass filter/high-boost as seen here. You may get some tiny amount of high frequency impact but it would not at all be visible in such a spectrum display.
But hey, maybe there is some principal here we don't understand. So I welcome AudioQuest to come and comment on how they managed to conduct this test and way for us to repeat it.
I can also buy one of these cables and attempt to repeat the test as the cables don't seem that expensive. Let me know (membership) if you are interested.
Tonight, my head is down on behalf the industry I am part of
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