Have you heard the Ex3ma?
Spoke to my dealer who was at the event and purchased a pair.
He said the bass is more realistic than any box speaker he's heard(WA & Magico dealer).
I can't wait to them.
A new Sonus Faber speaker or... a great tease
- Thread starter DaveyF
- Start date
Spoke to my dealer who was at the event and purchased a pair.
He said the bass is more realistic than any box speaker he's heard(WA & Magico dealer).
I can't wait to them.
I think you have a point here, Adam. Franco was all about reproducing the music and at the same time trying to build a speaker that was an artistic success as well. I doubt that marketing was primary in his thought process. When the SF Memento's were released, to me it was obvious that the "big corp" mentality had won out and the cost cutting had begun. Today, I'm not so sure IF that is continuing with SF, although their foray into off-shore cabinet building would suggest it; PLUS their stunt with the EX3ma reeks of a marketing ploy, IMO.
Last edited:
I'm sure Adam hasn't heard the Ex3ma.
IMO, this was not PR stunt, just look at the pictures of the drivers and other components, it was a demonstration of R&D strength.
With the power of the Fine Sounds Group behind them, they have a plan to be "the" major player in Hiend audio.
IMO, this was not PR stunt, just look at the pictures of the drivers and other components, it was a demonstration of R&D strength.
With the power of the Fine Sounds Group behind them, they have a plan to be "the" major player in Hiend audio.
Please note, that I'm not talking about Sonus faber products, how good thay look or sound (sth you seem to be addressing), but the company and its current policy. Two different things.
No I didn't. A friend of mine went to the party and did. But that is irrelevent as I'm not questioning its build (it is very inpressive) or sound quality.
What pupose does such a 'demonstration of R&D strength' serve other than PR ? If it was created to serve music lovers, the speaker wouldn't be a limited production item, available to the lucky few, but a regular product. But then, certain exclusivity ingredient would be lost, which in turn would weaken its PR / marketing effect.
Due to my interest in the Aida's I had been following the participation of Livio Cucuzza and Paolo Tezzon in italian audio forums, in the press and the internet and got a different idea from yours about the company policy. Surely they are now a multimillion company, and must delegate a lot on their distributors. It is not a family owned small business anymore.
It takes a lot more than a few coincidences on materials to create a similarity between speakers, and the use of massive wood is a key aspect in Sonus Faber, not anymore in Magico. In spite of Magico having several types of speakers with very different sound signatures - I really appreciated the M5 and the Mini II - IMHO no Magico has a sound signature similar to those of the Aida or the TheSonusfaber.
Similar threads
