You have to be extremely careful drawing any conclusions about the sonic performance of components at audio shows or anywhere else when listening on an unfamiliar system. There are so many variables that can impact the overall sound quality including but not limited to: room acoustics, equipment racks and support, power quality, setup, cabling, equipment matching, recording quality, as well as the individual components. Due to all of these variables the only conclusion that I'm comfortable reaching from an unfamiliar system is that each component in the system is at least capable of reproducing the sound quality that you are hearing. Any single component may well achieve a higher level of performance in another system, or significantly worse performance in a different setup. Having that understanding during any equipment auditions, I only draw more specific conclusions once I have had the chance to insert a single component into a familiar system where that is the only change being made. This process works for me, and I would welcome your further thoughts.
I agree with you 100% Great sound at an audio show in a given room is much more rare than mediocre to bad sound. That's why it's much more impressive to hear a system really strut its stuff at a show vice damning all equipment in a room where the sound is not very good. I tend to talk up the rooms that were able to pull of the seemingly impossible by achieving great sound (or what I think sounds great) rather than beating up on those rooms that I thought sounded poor. For example, after last year's RMAF (2013), I couldn't say enough good things about Paragon's room. At RMAF 2012, I was blown away by Carl's room with the Nola KO speakers. Enough so that I put my money where my mouth was and bought a pair recently.