My wife Rene started drinking that a while back. I tried it and for me to drink it, I'd need a cup of sugar for every cup of tea!!
Bruce, a lot of people make the mistake of brewing it with too hot water and too long steeping times. Generally we boil a kettle, pour the water in and leave it to steep for 5 minutes or more. If you leave the water to cool to around 90 degrees and shorten the steeping time to about 1 minute then I'm sure you will have a different taste experience and all that sugar (to hide the bitterness I presume?) will not be needed.