Google books has Meilgaard’s “Sensory Evaluation Techniques”, check out Chapter 6.
The easiest test mentioned is the paired comparison test, where all possible pairs have to be presented, or the same/different test, with matched and unmatched pairs. As long as the listeners are told to listen for and note differences between the two components of a pair without knowing to what kind of pair (AA, AB, BB, BA) they are listening to that specific parameter is controlled. Use one listener at a time, control SPL at listening position. There are more potential sources of bias but for a start the above would probably do. If listeners want more time to listen, give them more time.
I think that such simple tests can be done by the layman, but probably the real audiophile is not interested in knowing the objective truth. If he hears a difference and considers that this difference is worth the money, then that’s fine for him. It is most likely that there is a real physiological reaction too, one more reason to go for the fancy cable:
http://www.pnas.org/content/105/3/1050.full
Interesting link, thanks.
Actually:
1) until recently I thought the cable issue was overrated
2) I thought my interconnect was really good, for various reasons
3) initially, I was only interested in another interconnect because changes in rack/system configuration require a longer cable (1.5 m instead of 1 m)
4) the ZenWave Audio D4 interconnect is, in high-end terms, extremely cheap, so there was no 'pride of having an expensive cable' for me
So no, there was no bias towards a 'fancy cable' involved for me. Still, I found very profound improvements by the ZenWave Audio D4 over my Monster Sigma 2000 interconnect, so I bought it.
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I do agree that careful adjustment of SPL at the listening position, especially when listening to active components, is absolutely crucial. Often just a 1 dB increase in volume can make for a perceived 'better' sound.