In hi-end market, we never buy only performance in mind.
Would you like to have your Porsche or Ferrari with a Toyota Corolla exterior? It will be significantly cheaper with similar performance. High-end car buyers are not fools with too much money. You sometimes pay to own a Ferrari and that is not a bad thing. Ferraris and Porsches are great art pieces just by sitting in a garage.
Rolex can also sell the same watch (performance) with a plastic Casio exterior and it would be much much cheaper.
The same idea applies to every hi-end artisan product out there on the market.
When you are looking to buy the best in any product category, you have to be rich first. Second, you never pay for performance alone. You pay for the performance + the design + the artisanship + the legacy + the status + the story + the uniqueness all together. That defines the HI-END. You can never be hi-end with performance alone. Even if you manage to modify your Honda Civic to lap faster than any car in production it is still a Honda not a 911. The performance is nearly worthless in this case.
So if I'm buying a high-end amp, I will pay for all the other elements in production of the amp other than the performance. That doesn't make me a fool. That just tells me I am rich enough to own it.
PS: By the way, I am not.
Would you like to have your Porsche or Ferrari with a Toyota Corolla exterior? It will be significantly cheaper with similar performance. High-end car buyers are not fools with too much money. You sometimes pay to own a Ferrari and that is not a bad thing. Ferraris and Porsches are great art pieces just by sitting in a garage.
Rolex can also sell the same watch (performance) with a plastic Casio exterior and it would be much much cheaper.
The same idea applies to every hi-end artisan product out there on the market.
When you are looking to buy the best in any product category, you have to be rich first. Second, you never pay for performance alone. You pay for the performance + the design + the artisanship + the legacy + the status + the story + the uniqueness all together. That defines the HI-END. You can never be hi-end with performance alone. Even if you manage to modify your Honda Civic to lap faster than any car in production it is still a Honda not a 911. The performance is nearly worthless in this case.
So if I'm buying a high-end amp, I will pay for all the other elements in production of the amp other than the performance. That doesn't make me a fool. That just tells me I am rich enough to own it.
PS: By the way, I am not.
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