I mentioned this before - why do we not have the same issue with TV pictures i.e. comparison to 'live'?
Anyone want to answer?
When I last shopped for a TV, I actually did look at color and thought about whether or not it resembled life's colors. Some were much closer than others. Then I had my Kuro Plasma professionally calibrated and it looked even better. Very little over saturation of color. When I casually watch other tvs in clubs or other places, I can pretty quickly tell if the colors look artificial. I also look at things like stripes on ties and patterns. Some TVs can't reproduce those things, and I must be referencing what I think a natural looking stripe or patter looks like. Detail in shadows is another thing, or how blue the whites look, and flesh tone.
Are you suggesting that people don't think of how real things look on a tv when they are watching? It is obvious that TV pictures are not real, nor do they look real, but some are clearly better than others.