I see this chart purporting to show the process from the original master tape (depicted by two physical tape spools) owned by the record label to the vinyl in the customer’s hands. I do not see a digital step on this chart. It would be reasonable for a consumer looking at this chart to assume that there is no digital step in this process.
If there is a digital step in this process, absent some clear explanatory disclaimer or footnote disclosure, which I do not see here, this chart is false and misleading.
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Depending on the facts which eventually are established this chart could reflect a “flat out lie.”
How many consumers would look at this chart and assume that between the first step and the second step there is an analog-to-digital transfer?
Look carefully at the point being made by the chart. In a “traditional” three-step process we know there is no digital step. “Traditional” analog vinyl mastering and production does not have a digital step. The clear marketing intent, to me, is to show the elimination of two of these “traditional” steps.
Who looking at this chart reasonably would assume that while two “traditional” steps are being eliminated an untraditional digital step is being
added?