So you are saying we could have hired a marketing person and he would have come up with the same findings? He would have known how to isolate variables that corrupt the lab results. He would have known how to device measurements systems of speakers to predict preference? And his work would be impressive enough to appear in ASA and AES journals?
But yes, ultimately good engineering is to satisfy your customers. Someone buying BMW wants great handling. I don't call the engineer who figures out how to deliver that performing market research or not striving for the best.
He started this work while at NRC. There was no best seller before or after. They wanted to cut through the folklore and hundreds of assumptions on what is good sound. They eliminated variables and constantly checked the science to see if they two can be matched. You make it sound like he is a salesman looking for the next bullet to put on the marketing brochure.
It is not quite that. It is not about flatness but smoothness. And it is not just any response but direct and indirect. It happens then that if you have good off-axis response, you can take advantage of reflections to get you perceptually better results.
You mean they were performing market research too? And not creating the best speaker?
No, I don't. If you have measurements of AR-3 we can see how they would fare in this test.
Marketing people often must be guided by scientists and engineers to understand what variables to compare to find out where market preference lies. Then engineers take those variables to create the most ideal product based on those findings. For example, once the favorite smell, texture, color of a sun tan lotion is preferred, scientists and engineers will devise a product that combines them and then test it again against other top selling products to see if the market prefers it. That's how I see Toole's work, market research, what does the market like best, not what would improve accuracy or convincibility. If the market liked juke boxes most, then that's what his end product would have sounded like.
I don't know what ASA would have published, that is a scientific journal but IMO as a former member AES would publish just about anything. As I now see AES it is a "prosumer" organization. I'm no longer impressed with it as a legitimate organization of the highest standards possible. It's become far too commercialized for my liking.
I've seen other products that were results of NRC. For example I sat through about an hour of talk about an "Energy" loudspeaker and when it was finally demonstrated it was of no significance as far as I could tell. It didn't excell at anything, it broke no new ground. I see NRC also as geared to sell Canadian manufactured products whether they are technically superior or not.
"You make it sound like he is a salesman looking for the next bullet to put on the marketing brochure."
That's largely how I see him. Except for his discovery about subwoofer placement which was a real contribution.
"It is not about flatness but smoothness."
Where's the difference?
"And it is not just any response but direct and indirect."
I've already associated that with dispersion at all frequencies including critically at high frequencies. I've already asked about Revel Ultima Salon 2's seemingly poor showing in this regard as indicated by figure 6 in Stereophile's review, comments to the contrary. And I also said I'm not surprised. The AR tweeter is a 3/4 "half hemisphere not recessed. The only criticism of it was the decorative angled molding around the outside of the cabinet that projected forward of the front baffleboard which caused a reflection. Revel's tweeter by contrast is 1", not a full half dome and is recessed in a waveguide focusing its energy to an increasingly greater degree as frequency increases. Show me where JA's measurements or my interpretation of it are wrong. This was further expounded on by him when he made his comments about "airlessness" I referenced in a prior posting.
"You mean they were performing market research too? And not creating the best speaker?"
Their development of wide dispersion midrange and tweeters to optimize their design was playing on a hunch. They didn't do the kind of research Harman did and they probably were as surprised as anyone when they garnered 32.2% of the US speaker market. What you many not know that makes it all the more remarkable is that they treated their distributors like hell, so much so that some of them deliberately sabotaged the demo units in different ways in their showrooms to sell other speakers that made more profit in preference.
"If you have measurements of AR-3 we can see how they would fare in this test."
AR's own speaker measurements are published on The Classic Speaker Pages in their library and are also published in the many reviews they received when they were marketed.