Indeed. Each kind of speaker has a different radiation pattern, and is going to interact with any given room in a way more or less unique to the radiation pattern of that specific room.
This affects the direct sound (first arrival from the speaker), this affects the early reflections from the playback room, and it affects the late and diffuse returns even more strongly, because most speakers do not manage to be power-flat as well as direct-signal flat.
This is one of the reasons there are so many speakers, everyone picks one that gives the direct/late ratios and timbre that they personally prefer. And preference is still inviolate as long as it remains personal preference.
One thing that people need to realize is that words like "hear" need to be carefully defined. When the meaning moves from early in the peripheral part of the auditory system with one sentence, and on to the output of the central nervous system in another, it's simply going to be difficult, if not impossible, to even communicate.
If those (perhaps you don't need to yourself) who want to know more wish to hear an hour's lecture, they can go to
www.aes.org/sections/pnw/ppt.htm and find the Heyser lecture and the slides that go along with it, and listen to the entire lecture in an hour.
That might clear some of the dust that's floating around quite nicely.