The best OLED TV of last year (2018 - $3,000 Canadian plus taxes for the 65" Class, on sale):
* The LG OLED C8 is now $4,000 Canadian (the price went up 33.33% - the Holidays are over, since January 3rd, 2019). The 2019 models are coming up with HDMI 2.1 and a faster video chip processor. In the US the C8 best deals I saw was $2,000 (65").
** LG is putting a GPS tracking device in selected OLED TV packaging to see if they end up to authorised video dealers or not. This is becoming a legal issue business.
It's like some service delivery outfits (Amazon) putting GPS tracking devices in the packaging to track thieves who stole the goods from front doorsteps before the owner.
Anyway, burn-in even if we have the very best OLED TVs right now, is not an illusion but a real true reality. And when it's there, permanently, we have lemons to watch future content...4K Blu-rays and all. Our OLED TVs, without being off track or without lying, are caput, dead, not more fun with permanent burn-in logos, images, volume control, black bars @ top & bottom, white lines, numbers, etc.
When certain scenes with light color water or sky are displayed you can see the discoloration effect of the burn-in sections behind. It is not the best TV anymore, but one of the worst.
Just couple years ago many people on the internet couldn't even cope with the thought, with that reality. Today they are not singing the exact same tune, they only whisper or won't admit.
It's normal human psychology; nobody want to be a victim.
Are the 2019 OLED models going to be better about burn-in? They are still an Organic self-emissive technology, and they still come with that same handicap.
Watching TV channels, news, sports, ...they all have their logos and score boards.
When watching widescreen movies with an aspect ratio of 2.35:1 they all have black bars on top and bottom.
Still, OLED TVs are the best. But with a big butt, a permanent burn-in butt risk overtime (from short as only six months to 1-2-3 years depending). Of course if you don't watch news and sports and widescreen movies and playing games with time and score logos and not pausing anything for long and not watching more than few hours per week it will take longer. Your OLED should last many years.
Also, no two people react the same when they see it. But in general they are devastated by its real effect on their OLED screens that they just bought a year ago for serious money on their own financial scale. For some people three grands is a fart in a hurricane wind, for others it's a full year of sacrificial savings.
It's not what we have, it's who we are.