I have looked at both the LG C8 and the Sony AF8 and AF9. I think it really is personal preference. I like the Sony better and FWIW, I like the AF8 better than the AF9. The AF9 is brighter but at the expense of some picture quality IMO. So in my mind, the AF8 is just a smoking deal right now. The Sony looks the most like my Plasma and that is the look I am used to for many years.
Well, here in Canada we also have Panasonic OLED TVs, and they are very good too.
Five years ago you couldn't by a 65" OLED for less than two grands.
Here are the best (top 20) TVs as reviewed by RTINGS.com
I just don't know for how many more years OLED will still retain its King's crown of TVs.
Looking @ the top 12 above it makes no doubt that OLED are the Kings & Queens.
QLED is a distant second starting @ position # 9 and #12
LED is going the way of the dodo (from that chart) but not in the financial real fact of life.
3D is dodo in TVs.
* Next year I'm starting a brand new TV thread/trend . . . 8K HDR.
There are few reviews already, and compared to 4K. There's no doubt we are going ahead on that ship. The upscaling to 8K alone is beneficial. The price less so.