This is a huge gamble for SF. The largest package they ever did was the Fenice some years ago. The Aida II the next biggest has been, if I'm not mistaken, their flagship for many years now. Any halo product is a gamble. The Muon for example did little for KEF. Ironically the Blade was what did it for them, then the LS50.
For the people that own and work for Sonus Faber, I hope that they succeed. The quality hopefully holds up to what is being asked for them. There are a bunch of speakers between 200k and 500k that are already absolutely superb. Another quarter million and change has got to be justified somehow especially against their own Aida II matched with Subs. Then again, if that molded cork lined sub-baffle and new midrange IS all that, then as a technology demonstrator, this could herald in a new era post Franco Serblin. Warning shot fired.
For those of us in South East Asia, the bright spot is that the retail prices won't include the luxury taxes levied on luxury cars (over 100% in some countries!).