Alan I wrote this letter the Sterophile years ago that was published. (Sorry I had not discovered Hi-Fi+ yetTimes have changed
Editor: The March issue's "As We See It" presented me with an irresistible opportunity to get on my soapbox. Over the years, Stereophile has been on both sides of this issue. When business is slow, consumers are chastised to not waste dealers' time or expect discounts. When business is booming, dealers are warned to not abuse their customers in search of short-term profits, for it is the long-term customers who will sustain their business over time.
Only two weeks ago, I was politely denied my request to audition the latest version of a popular speaker. My initial response was to simply stop going to the store. After being an audiophile for 20 years, I can get anything want from just about any source. But I decided to give the store the benefit of the doubt. I went back midweek in the daytime, so that any claim that they were too busy would not fly. A new salesman allowed me to listen to the speakers. I was not wowed by my initial listening session, but I decided the speaker had promise.
The owner was there—a guy I had known for almost 20 years. I purchased equipment from him out of his house. I watched him rise to be the larger dealer in my area. Anyway, on seeing me discussing the speaker with the salesman, he made some crack (and not for the first time) about how long it had been since I had made a purchase. I left the store unsure what I was going to do.
The fact of the matter is that times have changed. As much I would like them to be the same, they are never coming back. Audiophiles who were once the backbone of the audio business are frowned on, because we want to listen to all different kinds of components and borrow them for in-home evaluation. The store owner wants to make a quick sale with the minimum fuss and bother. Looking to maximize his profit margin, he much prefers the audiophile virgin who will accept his advice as gospel. It is no wonder, then, that consumers feel no loyalty and seek the lowest possible price.
I have the solution. Let the store owners charge a nominal fee for audiophiles to audition the equipment. This fee would be refundable on purchase of the item. No loyalty need be involved by either party. The consumer could then negotiate the best price and the owner could seek to maximize his profit.
Better yet, let's do away with dealers altogether. When I attended the Home Entertainment 2001 show in New York, I evaluated every hot product on the market, with no disapproving stares or impatient foot-tapping from rude salespeople. We could just have a series of hi-fi shows across the country, and if you wanted to buy something, you could get it off the Internet.—Reginald G. Addison, Forestville, MD,
gregadd@msn.com