The Upgrade Company

The trick is to not have to prove anything. More and more outrageous claims. More and more testimonials. More and more threats against anyone copying their proprietary modifications. More and more sending people into forum threads to defend the company. More and more verbiage that casts a scenario with the world against the company and it's astute followers. More and more claims of having proof.

But never actually showing any proof.

It is am amazing business model, and one that seems guided more by the science of psychology than the science behind electrical engineering.

Jeff, in case you missed it, his degree is in psychology, so no surprise there.

Well, that explains it! :b
 
Ken,

I do not want to argue with you, but there have been many people that have become experts and well respected in fields that either had no formal training, are self taught, or have different educational backgrounds. Some of these people have become leaders in their fields outside their education. I am not saying that that is the case with David, but these things do happen.

Rich

Bill Conrad and Lew Johnson come to mind. Both have PhDs in Economics, one from MIT and I think the other Michigan. Nor do I think Allen Perkins has any formal engineering degrees yet he designs some pretty good tts. And OTOH having an engineering degree doesn't mean you're guaranteed success either.
 
Ken,

Believe me it certainly isn't easy at times. :(

Rich

Hi Rich,

I've known you for many years and I know that you are really passionate about audio, and that you also believe strongly in the upgrades you have made. I just want to tell you...that is perfectly fine and more power to you. As long as you are satisfied, which I know you are, then that is the only thing that matters. Sceptics be damned....it's not their money.
 
Bill Conrad and Lew Johnson come to mind. Both have PhDs in Economics, one from MIT and I think the other Michigan. Nor do I think Allen Perkins has any formal engineering degrees yet he designs some pretty good tts. And OTOH having an engineering degree doesn't mean you're guaranteed success either.

...And Mark Levinson; he's a musician, and has no degree in electronic engineering. Yet ... :b

* If you (all of you) have an hour of your time to spare,
I highly recommend that you watch this video interview:
=> http://www.hometheater.com/content/podcast-105-mark-levinson
 
To a certain extent, AVS is like the bar Cheers ... everybody knows my name ... and my feet.

...On an Island. :b

Yes, and Kal, and now Keith; you are 'in-the-now' permanent fixtures. ;) ...I miss Chris.

You guys are the real pro posters, and you have the right touch.
...Among other AVS members as well of course.
It's very good that you spread it (that right touch); like you and Kal do.

* AVS has over one million members (1,023,567 right now)! It is a very big mansion.
 
there have been many people that have become experts and well respected in fields that either had no formal training, are self taught, or have different educational backgrounds. Some of these people have become leaders in their fields outside their education. I am not saying that that is the case with David, but these things do happen.

Rich

Hey Rich,

Hope all is well... I haven't been around any forums much, but I sense you are worn down and frustrated when it comes to this topic. I understand that you are very satisfied with your experience regarding TUC, and just looking to strike up a conversation/express your happiness. I don't think you have anything to prove concerning your personal preference, and what you personally perceive as the ultimate in sound quality. All personal feelings aside this isn't about personal preference. When a person makes claims that they have increased the performance of a product personal preference has nothing to do with it. The product has either been been improved upon or not, and the data is there to back it up. A piece of equipment may have the best measurements in the world, yet it might not be a person's preference... and that's fine.

Yes it is possible to become an expert in a field in which that person has no formal training. However the person still learns about and practice's that subject/craft. They also don't become an expert by accident. Usually there is sound research data to back up their beliefs/work. It should be peer reviewed and acknowledged. Engineering anything and being great at it does not happen by accident though. One of the things that personally makes TUC's claims hard to swallow for me is the lack of quality craftsmanship/technique involving his work. That is something a person should perfect before excepting hard earned money from people. To me it demonstrates a lack of responsibility and respect. Not only to his customers, but to others in the industry.

A/B/X tests strike a huge nerve in the audio community, and for no good reason. These tests don't establish a bench-mark to which all other products are measured nor does it establish superiority. It has more to do with the fragile human ego and the necessity to be right all the time. If I was a die hard Coca-Cola fan and one day happened to participate in a Pepsi challenge that resulted in me preferring Pepsi to Coke. I'm not gonna waste time trying to convince myself that my brain doesn't agree with my taste buds. Life's too short, drink the Pepsi and enjoy !!! Who cares...

If I like something I buy it and enjoy. I don't care about whether it measures better than another product or not. However I have no problem accepting better is out there. I don't care about convincing others my taste is somehow superior because I said so. Establishing what is the best requires a rule of measure, and without the data to back it, it really becomes meaningless. What we usually perceive as better may be proved otherwise. The problems come when claims are made, and the person making those claims can't back it up. In the case of TUC, it's owner (not anyone else) should be more responsible for the claims he makes. Be a man of honor and provide proof. Any product being sold to the public should be subject to the same scrutiny as any other regardless of what the builder's wishes are.

We all benefit from those who help advance the science and technology in this industry. The science, implementation, and results are real, not imagined or perceived. The data is real and does not require a belief system. The proof is in the product/technology and there for all to see.
 
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I don't think that's the bottom line. If so, we wouldn't need the FDA, FTC, PUC and entities like Consumer Reports. People need protection. And knowledge.

Sorry Jeff, but that post is just ludicrous. Do you really think we need protection from independent entrepreneurs by government agencies? Or is it just The Upgrade Company we need protection from, because you don't believe in them?

NOTE: I have never done an upgrade on any piece of audio equipment.
 
Sorry Jeff, but that post is just ludicrous. Do you really think we need protection from independent entrepreneurs by government agencies? Or is it just The Upgrade Company we need protection from, because you don't believe in them?
Bear with me here, you do know how the FDA came into existence, don't you?
 
Bear with me here, you do know how the FDA came into existence, don't you?

No...I'm Canadian, but fill me in.
 
People need protection. And knowledge.

I agree. People are free to believe what they want, and spend their money as they see fit, and that's fine. But many others genuinely want to know if [whatever] is worth buying. I see this all the time in forums, where someone says a friend suggested he upgrade his speaker wires etc, and asks if that really will improve the sound. These are the people I care about and write for.

--Ethan
 

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