OK, let me put forth my understanding of what MQA is and what it wants to be. This is just my interpretation of it, based on some reading and conversations with people involved, not with MQA directly.
First, it has absolutey nothing to do with DSD. Comparisons to that format are misguided at best.
Audiophiles are the last thing on MQA's mind. They're aiming for something much, much bigger, and a lot more pervasive than high-end stereo systems. Think your car. Your TV. Or your phone. MQA is selling themselves as a way of putting hi-res into bandwidth constricted devices, while also offering a solution to the old provenance issue that plagues hi-res downloads.
That's why you don't see MQA downloads. They just don't care for the minuscule market such endeavour would end up being. Streaming is where it'll be.
So, I hope that also answers the question "where's the money in MQA". It's with big corporations who'll pay to have MQA implemented in their devices.
Also, don't expect to see MQA do the same mistakes the DSD folks did, aiming for audiophile-approved content almost exclusively. And if you ask me, that's the way to go. A good mix of modern, contemporary music, along with classic recordings across most popular genres, is the way to go, and seems to be exactly where they're at right now.
I welcome people to pick some MQA stuff on Tidal, and I can do a quick A x B versus the 16/44 on Tidal as well, and if it's an album I own, I can even compare to other formats.
cheers,
alex