I LOVE it!!!
The interviewer is just great. He asks him why their gear is expensive and after the guy goes on for a while he asks again, "OK, so why is it so expensive!" Clearly he didn't buy his non-sense.
Then it gets more interesting as he doesn't need much to have the guy hang himself:
"I do not download, absolutely zero music files! I just don't think it sounds good enough for audiophile grade high fidelity purposes. The problem lies in the way the files are stored in the hard disk. For the maximum storage efficiency, a hard disk stores bits of music all over the place, then recalls all the bits and pieces when the song needs to be re played. Music is a continuous sine wave. You can't break it up all over the place, store it, then re-assemble it quickly for replay! It just doesn't work that way! "
Does this guy know anything about anything? He really thinks audio degrades because it is stored in blocks and are gathered before playback? Does he know that audio files are stored on hard disk before being transferred to CD?
"Transistors have the same problem because they break the continuous sine waves in to two halves, just imaging the hard disk doing the same thing but only many times over and faster! The music and sound quality suffers as result."
Transistors break up the sine wave?
The reviewer cleverly nails him with: "CDs are digital, yet they are good enough?"
His answer:
"It's not a question of digital or analog, because in CD's the music is still stored as a continuous, if some what squared, sine wave, in the form of ones and zeros." Right.... He thinks CD is an analog medium with no A/D and D/A.
" If the hard disk store music in a continuous sine wave like CDs do, then the storage volume would be greatly reduced, imaging like instead of 5000 songs, you'd probably only have 300 songs! "
The what??? He has never heard of lossless audio compress or storing the files as wave files? I would say he is confusing MP3s with lossless storage except that above he claims the loss is due to storage style, not compression.
To save the CD business he suggests this:
"I think the music industry should look in to re-packaging music CDs, so that it is desirable....At the moment, the CDs packed in those nasty clear plastic cases just looks so throw away, who'd wanna buy something that looks like soon to be tomorow's rubbish? I don't like music down loads either because they're like the fast food of music, very consumable but never memorable!"
For sure you can save the CD market by increasing the production cost and making the boxes bigger. If you thought you were losing retail shelf space with small boxes, wait 'till the boxes grow this way!
I was going to give them the befit of doubt but after reading this interview, I am not sure I can. They are a technology company and have people who can't spell the word it seams.
