I checked out all of the iwatches at the Apple store tonight. The lower priced models are very cool...the $15K version, this i really don't get??? A case that has maybe....maybe $150- worth of gold- and the same exact functionality and innards as the $349- model! WOW, you have to be one crazy crazy HIGH ROLLER to buy the Edition model ( which starts at a paltry $10K!!)...IMHO.