All good points, Lloyd.
I think Alex may or may not have an opinion on what you stated.
The actual location...La Jolla-- is a suburb of San Diego, and so is a much smaller area geographically and demographically than San Diego.
There have been recent closings of B&M stores in San Diego, the most notable being the Stereo Design store, which had been a high-end dealer for probably thirty(30) plus years, and well known nationwide!
Nonetheless, I certainly hope that what you postulate will come true.