In Double Blind testing, is louder perceived as better?
I often read about the requirement for precise acoustic level matching when conducting double blind acoustic testing on audio equipment. Apparently, mis-matches in SPL are a variable which may permit human subjects to more readily identify between individual components in A/B/X tests.
I may be mistaken, but I also recall reading (some years ago) that if the levels are mis-matched, then the louder of the two devices-under-test is subjectively perceived to have superior accuracy or quality compared to the quieter device. Unfortunately, my cursory search of the internet has failed to yield any references to published scientific articles which may substantiate this “louder is better” supposition, other than anecdotal claims that audio salesmen often turn up the volume of the more expensive (higher profit) components during customer auditions. (similar to the Pepsi challange)
I don’t wish to initiate a debate on whether these assertions are true or not, but I would like to ask if any forum members could point me towards any published references on these topics. I am interested in finding references where researchers have studied the various “nuisance variables” associated with double blind testing, and where the authors report on one or both of the following subjects:
1) What level of precision is required for matched levels to eliminate the variable?
2) Evidence of statistically significant subject bias or preference (judgement of quality) when levels are not matched.
EG: in “A New Laboratory for EvaluatingMultichannel Audio Components and Systems” SEAN E. OLIVE states “..Spirit 328 digital mixer which provides signal switching and level matching (within 0.03 dB)..” while this paper states a precise dB figure, I would like to know at what point the level mis-matches become statistically significant, and if this in turn biases listener preference.
Also, in “Perceived sound quality of reproductions with different frequency responses and sound levels” (JAS 1990) AIf Gabrielsson states: “Another important physical factor is the sound level. The available evidence indicates that an increase in sound level will usually increase the perceived fullness spaciousness and nearness as well as sharpness and brightness and decreasing sound level gives the opposite results.”
Do any forum members know of other available references to support Aif’s findings?
Thanks
Jack Bouska
(google “jack bouska” for more info)
I often read about the requirement for precise acoustic level matching when conducting double blind acoustic testing on audio equipment. Apparently, mis-matches in SPL are a variable which may permit human subjects to more readily identify between individual components in A/B/X tests.
I may be mistaken, but I also recall reading (some years ago) that if the levels are mis-matched, then the louder of the two devices-under-test is subjectively perceived to have superior accuracy or quality compared to the quieter device. Unfortunately, my cursory search of the internet has failed to yield any references to published scientific articles which may substantiate this “louder is better” supposition, other than anecdotal claims that audio salesmen often turn up the volume of the more expensive (higher profit) components during customer auditions. (similar to the Pepsi challange)
I don’t wish to initiate a debate on whether these assertions are true or not, but I would like to ask if any forum members could point me towards any published references on these topics. I am interested in finding references where researchers have studied the various “nuisance variables” associated with double blind testing, and where the authors report on one or both of the following subjects:
1) What level of precision is required for matched levels to eliminate the variable?
2) Evidence of statistically significant subject bias or preference (judgement of quality) when levels are not matched.
EG: in “A New Laboratory for EvaluatingMultichannel Audio Components and Systems” SEAN E. OLIVE states “..Spirit 328 digital mixer which provides signal switching and level matching (within 0.03 dB)..” while this paper states a precise dB figure, I would like to know at what point the level mis-matches become statistically significant, and if this in turn biases listener preference.
Also, in “Perceived sound quality of reproductions with different frequency responses and sound levels” (JAS 1990) AIf Gabrielsson states: “Another important physical factor is the sound level. The available evidence indicates that an increase in sound level will usually increase the perceived fullness spaciousness and nearness as well as sharpness and brightness and decreasing sound level gives the opposite results.”
Do any forum members know of other available references to support Aif’s findings?
Thanks
Jack Bouska
(google “jack bouska” for more info)