Some Musings About the Hobby:
Interesting article that was referred to at the beginning of this thread. Not sure the "40%" is really representative of what's happening. If we're looking at YouTube views on a given product, sure they may trend down. But there are so many more products and brands on the market which creates a wider distribution of videos available. Nobody can watch them all so they look at a few that hold their interest. Look at U.S. trade shows; some have died and others have grown. Trade show numbers as viewed by exhibitors may appear to be smaller, but the number of exhibitors at these shows continues to grow, thereby distributing the number of folks making it to your room. For some reason new audio companies are started at a rather surprising rate. Will they garner enough market share to stay in business? Time will tell.
True, the traditional audiophiles are beginning to die off. Are their offspring taking their place? Doesn't appear they are in any significance. However, much of "high end audio" can be categorized as residing in the "luxury goods business." Watch (time pieces) companies are not dying. Sure, a new watch brand pops up every once in a while but for the most part the stalwart companies are the relevant portion of this luxury goods industry. The watch business has a 100 year head start on the high end audio business, so they are known by a bigger slice of the population. Audio needs to catch up to survive. In many foreign markets (especially some Asian locales) high end audio is becoming quite well known by the populous. Our hope is that our industry can get out of the esoteric shadow that it tends to be in. Constant promotion (advertising, etc.) and consumer coverage will be the key. The younger population that buys luxury goods is not trending down, but rather up, if we are to take the success of the watch industry as a possible indicator. We just need to become more well known as an industry. Any tips on how to do that are warmly welcomed.