This one is always worth reposting time and again...
http://www.moultonlabs.com/more/some_reminiscing/P0/
It tells his story about some speakers he was going to bring to market, until he tested them at the harmon facility that is..
I will tell you straight out, I learned more about loudspeakers, listening and subjective measurement in one day of blind testing under Floyd’s kind and gracious supervision than I had in the previous decade! What was particularly interesting was that three of us, three-out-of-four partners in a fledgling little loudspeaker company, served as our own highly biased listening panel. We knew, before we even started, that our loudspeakers were superior. We had no doubts. So, we settled down to listen to our babies behind the black screens. We told ourselves. We filled out our test forms. We described quite convincingly to ourselves exactly in what ways and how it was that our babies, our lovely-looking cherry veneer ready-for-prime-time loudspeakers, sucked.
An entertaining read at the very least.
I have followed Dave Moulton's work for several years, and the site you link to is a trove of interesting and insightful articles about the reproduction of music. In fact, I bought the speakers that was the result of the work he was doing through Sausalito with B&O, mentioned at the end of the link, the BeoLab 5s.
And with reference to the topic of this thread, there's little doubt that the BL5s have the ability to throw a good curve ball at prejudiced listeners. I had them until recently, and am now eagerly awaiting the evolution of that series of speakers. As I wanted to have an all-analog chain in my main listening room, and didn't want the ultra-true BL5s to tell me how mad I was not to only use them, I sold them to a very happy person.
On that project, the B&O engineers and Sausalito were given a free rein, to come up with the best possible shape and function for full-range active speakers that used the Acoustic Lens technology of Sausalito together with the bass-control developed by B&O engineers, with all elements of the speakers being there to support the function. The shape of the speakers is actually dictated by what they are supposed to do, at specific frequency ranges.
It was fun to expose dedicated world class musicians to their sound, and it was fun to expose prejudiced audiophiles to it. The first group ended up getting a pair for themselves, in many instances; the second group couldn't believe what they were hearing, and didn't accept it. Everything was wrong with the speakers:
1. They were active (launched in 2003, before active speakers began moving in on audiophilia)
2. They had thin cables, only S/PDIF, analog RCA Line IN and B&O's proprietary powerlink.
3. They were nearly tweakproof, with built in amplification (quite a lot of it)
4. That amplification was class-D, and that's no good, everyone knows that.
5. They looked funny - "typical designer looking to make a statement," was a frequent comment, from people who didn't realize that everything was there for an acoustic purpose, down to the thick acoustically dead resin, cone-shaped skirt that enveloped the bass units and was shaped to defeat any possibility of standing waves or resonances.
6. "What the hell! Speakers that use the side-walls for reflection? Are you crazy?"
7. "Ha-ha! Those high-hats must ring like hell!" Until you tapped the discs of the acoustic lenses, and realized they were solid aluminum, shaped to defeat resonances, and to direct mid/top in horizontal bands of dispersion that didn't interact with floor or ceiling.
Those speakers were the result of the subjective blind listening that Moulton mentions in that link of yours, to an article of his from 2001, when he was in mid-process on that speaker project. They are amazingly true reproducers of music.
BUT:
1. They were made by B&O, and a lot of people who don't know about the B&O audio dept and its capabilities can't accept that they can be any good, no matter what their ears tell them.
2. B&O themselves made a major error when launching these speakers - they claimed that "you could place them where you wanted, and still get great stereo." Truth is, BL5s are precision reproducers, that should be placed with precision, and where you actually want to use symmetrical placement, wall clearance and side reflections, for the best possible result.
3. Because of sentiments about class-D, and people being unaware of how the on board processors and DACs dealt with the audio signal, people already knew what they sounded like, before they listened.
Anyway, I had great fun exposing people to them in a good listening room. One person, who over the years had spent a fortune on audio components and who has a set-up that checks off on most major audiophile preference lists, delivered the following verdict after an evening of listening: "So, all these years, I've just been fooling myself?"
And that's the point of this long reply - most of the time, when we listen with our eyes, prejudices and "what we think others will think," we are fooling ourselves a lot, and that's what Moulton's article tells us.