I am so thankful to this fine organization, ASA. They've made it possible for me to not even use my own brain. Now, I can take comfort that I am being protected under the ASA watchful eye. I bet the ASA will prevent millions of Brits from losing their life savings on low cost audio tweaks. I feel better that the ASA "expert" has evaluated all claims made and determined that I need not think further on the subject.
I also want to thank ASA because they've now given low cost mass production hifi companies a real fighting chance to compete in the high end audio marketplace. I am certain those large multi-national electronics firms won't abuse this fine agency's power for their own benefit.
Now I can imagine ASA penalising Levinson or dCS for claiming their gear sounds superior to Radio Shack variety, since their 'expert' said all CDPs sound the same
He could even prove that in a blind ABX test !
