I think it's also important to understand that many of the system attributes derided and rejected here are end-goals of some. Many people value enhanced and over-emphasized leading edges, black backgrounds and pinpoint imaging. I've been told many times my cables sound too boring compared with brand X. I've been told other times the exact opposite, some want warmer and softer.
I totally agree Dave. People are interested in all sorts of different sounds. You in fact offer different cables to produce different sounds for different tastes and different gear. You send out cables for demo tours and welcome, even encourage feedback about your products. This understanding and approach seems to help you and your business and your happy customers.
The thought that exposure to and understanding of "Natural Sound" will convert those folks who previously didn't know any better and are currently doing it all wrong is off-putting, and it's elitist. It's deriding and rejecting the things they enjoy and spent their money on. There have also been comments that people should enjoy whatever they like, but these don't come off as genuine because there are other more contradictory comments made as well.
You must be referring to ddk here, and perhaps Steve W. who suggested people visit David in Utah. I read various reports from those who visited Utah and decided by myself to visit and hear the systems and meet the man behind them. I felt no elitism, nothing off-putting, before the visit or afterwards. David did not deride or reject the things I enjoyed and spent my money on. Others did that freely and often in these pages. David pushed nothing and said very little during our listening.
The first afternoon, he asked me to put on one of the LPs I had brought with me. We listened, and I shared my thoughts. Sometime after hearing all of his systems, I did realize I was doing it all wrong. He did not tell me that, I understood it, and it was for me only. I realized I previously did not know any better. In that sense, it took this trip to discover it. Bonzo told me to get out more. I took his advice. I see nothing wrong with that.
It was an intense period of learning for me, that is all, and that is what I am trying to convey in my Visit to Utah thread, and here. To me, David does not come across as elitist. Others may be put off. That is for them to deal with. I do not think David cares what others are doing, and I do not either. Other systems and sounds are for their owners to enjoy. Is that off-putting or elitist?
I do think people should enjoy whatever they like, whatever type of system, sound, and music. I do not see anything not genuine about that. Of course, it should apply to me as well.
Also, there is a complete and absolute lack of any objective definitions. If you're selling a setup service and can't even give examples of what you consider proper frequency response target curves and waterfall plots then it causes problems because that's how audio professionals communicate certain information. While subjective descriptions are also a big part of it, relying on a subjective description entirely is not enough. This is why we have science and engineering. If you're going to be in a science and engineering business I think it's a great idea to learn and apply it. It will help a lot.
Here again you must be referring to ddk, as I am not selling anything. I am just sharing here. What the set up service provider thinks is necessary is between him and his clients, it seems to me. I do not think David is selling this service. He provides it to customers, and very generously provides it to others who contact him. He provides this information for free, as far as I can tell. I do not understand the problems caused by his lack of sharing technical data. His set up advice is based on listening. I learned that first hand by doing my experiments with my old system. I learned by doing in my own system and room what David means by Natural Sound. There is nothing exclusive about it. It is actually quite simple.
If you refer to his business of designing and selling turntables, racks and specialty items, sharing technical data should seem to be between him and his clients. I know one guy who saw a video of the AS2000 on YouTube and claimed from the image of the belt on the platter, that the turntable must be inferior. All this without listening. I heard his table a couple of years ago and compared it directly to a well known reference. That is all I needed to know about which is better. No technical data necessary. I think he sold all ten of his AS 2000 turntables before ever producing the first one. Now you can no longer get one. And the only one that ever resold, sold for an increased price. I do not see what help the guy needs.