I should mention another class of customer for high-end audio that is not being considered but in reality is at the core of the high-end industry. It is what we call "a music lover." This is a person who wants to listen to great music but has absolutely no knowledge of the actual electronics or cares to learn. It is all about the music to them and "having the best" relative to their wealthy friends. Often they have a "representative" which does the surveying and listening for them but outside of that, they write a big check for what they expect to be the best of the best. Some of the most profitable dealers are there are those that have these customers. These customers don't spend hours in the showroom debating what is good with the salesman, return things, buy them again, they don't read reviews, go to forums, or even deal with the company selling them the product. They want the best. They want it on a silver platter and that is that. Money is not a consideration and time is spent on other things than worrying about what gear to buy. If they hear about something better, they just throw out the current expensive system and buy another.
My company has such customers although we supply them the rest of the products than high-end audio. That they buy from others and we routinely see them what we lust here, into the garage and replace it with another
. Gary may be able to give examples of his customers in this class. When I ask high-end companies where they make money, these are the customers they talk about. You all are the necessarily evils to deal with but not where they make their money
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I don't care how wealthy you think you are. Compared to these customers, you will feel poor.