JJ is not as good, it has much less control and complexity resolution than KR. It has a sweet midrange that's all so some people like it
Yes, I completely agree with this. Over more than 20 years of continuously having various 300B amplifiers in my amps rotation, I've tried every significant tube. Like overdosing your Manhattan with too much red vermouth so the vermouth steps on the whiskey, most of today's 300B tubes rewards a palate that likes a sweet, sticky midrange with a little bloat in the bass. Now I don't have any argument with someone who chooses that sound, knowing that's what they want and are getting. But if you are seeking more objective sound, with agile articulation, speed and definition in the bass region and a not-euphonic top end so you get music that is harmonically complete, there's really only the KR 300B. Everything else, including the various Sophias, the TJ equivalents, the Shuguangs, Treasures, Psvane, neo Gold Lion, JJ, Takatsuki, EML, WE, WE replicas, etc. sound comparatively colored, all in various attractive ways, but also in ways that are both additive and subtractive to a more neutral musical truth. Easily the most disappointing was the Takatsuki, after all the hype, audiophile worship on various forums, and reviews. A superbly-crafted valve that in the half dozen amps I tried it in, yielded that old-school, oversmooth, edges-sanded, lifeless, boring sound. At twice the price of the KR in the US. One thing I haven't heard is the USA special edition KR 300B that sells for about 50% more than the standard balloon glass tube.
Now you can give me a voicing profile you might want to attain through 300B amp tube selection, and I can probably recommend something specific. But if you want open, honest, broadband sound from a 300B, with bass discipline, shove, spatial projection, energy, definition, snap, top end harmonic completeness yet still deliver the 300B midrange magic. the KR is pretty much in a class of one. For a much cheaper step-down but very competent tube (and I surprise myself when I write this) I'd probably go with the Electroharmonix Gold Grid 300B.
Phil