It was a marriage made in Hell from the start. They made multi-way speakers that had a lot of drivers with very complex crossovers that had sharp cutoff slopes while Fried made transmission line speakers with very simple first order crossovers and few drivers. The entire philosophies of the two entities were at opposite extremes. The IMF speakers, by my measure of reason, should have sounded awful, but they were fantastic. The Fried, based on the Model O that I know, sounded pretty bad, although Fried supposedly made all the drivers in house. Anyway, the outcome was one that can happen when new players aren't familiar enough with others who offer to help. They got screwed over by a guy who probably didn't even get the basic premise of what they were trying to accomplish.
Then, there is the new Fried speaker. Look at what design path it has taken. Go figure.