One could think that at some point in time, due to the never-ending hyperbole laden reviews, that the public would catch on and deem the reviewer...and the periodical that he reviews for, as irrelevant and pointless. Thereby, relegating the periodical and its writers to nothing more than a 'has been' platform. This is exactly what I believe will happen with the likes of 'The Absolute Sound' and 'Stereophile' if they continue on the path of completely non-discriminatory reviews and hyperbole rants...simply due to the desire to appease their advertiser/manufacturer and not their consumer base. Naturally, all IMHO!
Davey, respectfully, I think you’re painting with too broad a brush. I don’t think it’s fair to condemn reviewers
en masse on a publication by publication basis.
There are many reviewers whose reviews and writing and work I don’t personally care for. Sometimes I don’t care for the fact that they don’t dig deep and do the hard work to conduct comparative auditions and to write the reviews comparing and contrasting the component under review with similar, competing components.
Sometimes I don’t care for a reviewer’s writing style if it is littered with platitudes and clichés, rather than with intelligible, useful, descriptive information.
Sometimes I don’t care for a reviewer if I know that he or she accepts equipment on a “long-term loan” basis, ignoring the obvious and inherent conflict of interest such an arrangement presents. (Reviewers can purchase equipment they review at “accommodation pricing,” meaning typically at dealer cost. I don’t see any problem with that because it means it means they are putting their own money where their mouths are.)
For me, personally, of the few, particular reviewers (not the entire universe of reviewers at
Stereophile and
the absolute sound) whose work I have followed for many years that leaves Michael Fremer of
Stereophile and Don Saltzman of
the absolute sound. Both of them take the time to engage in the laborious process of conducting comparative auditions and of comparing and contrasting the sonic and operational attributes of the component under review with one or more competing components.
I find that both of them write in a clear, intelligible and straightforward, and non-hyperbolic, style.
Finally, both reviewers, as a matter of policy, refuse to accept equipment on long-term loans after the review is completed. (Michael Fremer has said explicitly that the only components he accepts on a long-term loan basis are cables.)