Reminds me of this old ad from the early 1990's.
http://www.whatsbestforum.com/showthread.php?834-Museatex-it-was-a-heck-of-a-ride
Thanks for the link. The patterns underneath the marketing slogans haven't really changed much over the years. With information overload and all the different things screaming for our attention, this probably got them more auditions than a slogan like "our gear sounds natural ". It's all about breaking through the clutter...