The pros and cons of manufacturer/dealer/designer participation

(...) So, this is basically why any professional reviewer won't do a negative review. To do it ethically, one would need to test across many systems with different test subjects who can't induce bias in one another by describing to each other what they are hearing, and it's simply easier to return the gear and say, "Sorry, I wasn't able to get this to work properly in my system". Some years ago I had a different opinion, but sending cables to hundreds of people to test has given me a slightly different perspective.

I have reported this before, it is a an old story, but I will repeat it again. A well know high-end magazine from Hong Kong - sorry I do not remember the name anymore, they had great photos and an extraordinary graphical quality - once explained their review policy in an article. The editor got the equipment to be tested and send it to a reviewer he felt that could do a proper review. If the reviewer disliked it, he would follow it to his next choice and this process would go on until some reviewer liked it and wrote the review. If no one (their had about 10 reviewers) liked the equipment it was simply returned to the manufacturer with a letter thanking him for making it available and apologizing that none of the reviewers had a system or knowledge that could do the honors to his equipment.
 
Being a member of anything does not necessarily qualify anyone as an expert. As a member of the Industry I have not selected the title put next to my name nor do I hide from anyone who I am or what I am involved in however In my opinion to give your opinions on products all members should not use avatars and made up names . IF you want an open exchange then everyone should use their real name and it should be verified by the owners of this website. Its way to easy to be a troll and hide behind some nom de plume!
I have said before and I will repeat it again in order to be a reviewer you need to be a critic. If you ca't tell the truth, can't tell the differences, can't express your findings and only regurgitate the specs or quotes from the literature then you are a reporter not a reviewer. There is far to much reporting with opinion than reviewing with expertise on the internet and in today's world.
Many may resent those who express findings and are willing to explainhow they find their comments but I can tell you that most manufacturers would be happy to hear them as long as they are done ethically and correctly. In order to improve one's products one needs to know what they might address.
Last point if one is to do this then PLEASE be thorough and make sure that what you are going to say is not your own error or lack of expertise and experience to understand what you are doing.
Audio is systematic and that includes the space used and the set up of such gear. If you don't know how to do this properly one should get the help required so that one can make educated findings based on proper informational findings. There is no shame in getting outside expertise since much of this is not what you do for a living.
I leave with a quote from Dirty Harry, " A man's got to know his limitations"
Happy Holidays


Good post. But until we get away from adjectives that many would regard as wild exaggeration there will be those on this forum, more pointedly dealers or manufacturers, that attract perpetual criticism.

Just to test this, I opened the first thread today that I came across, and thought might be comparative, to find words equivalent to "new switch A is phenomenally better than previous best switch B".

Unless the reviewer is prepared to write

"old switch B, which most of you own, is phenomenally worse than new switch A, so if you are using switch B you have no idea what you are missing out on {even though, last week, you thought you were using the best}

then the opportunity for criticism will continue.
 
Can we also talk about the bizarre mistrust and bias people often have for members of "the industry"?

How we can be told we're liars when giving information to people trying our products, how whatever we say is taken only as an attempt to make a sale and how reviewers are all in on it? How folks jump to conclusions given insufficient data, how they completely ignore the ethical standards of reviewers in general, because they think the reviewers are all idiots and "in on it"?

I love what I do but people can often be abusive. I often feel abused and not treated as human. Luckily, I can decide who I deal with for the most part.

What bizarre mistrust and bias?
 
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I have reported this before, it is a an old story, but I will repeat it again. A well know high-end magazine from Hong Kong - sorry I do not remember the name anymore, they had great photos and an extraordinary graphical quality - once explained their review policy in an article. The editor got the equipment to be tested and send it to a reviewer he felt that could do a proper review. If the reviewer disliked it, he would follow it to his next choice and this process would go on until some reviewer liked it and wrote the review. If no one (their had about 10 reviewers) liked the equipment it was simply returned to the manufacturer with a letter thanking him for making it available and apologizing that none of the reviewers had a system or knowledge that could do the honors to his equipment.

Wow, very respectful, and great way to do it.
 
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(...) Audio is systematic and that includes the space used and the set up of such gear. (...)

I think we disagree on this aspect. IMHO stereo audio in general is not systematic and mainly because it includes our preferences, the space used and set up. This is the main reason why negative reviews should be taken with great care by writers - reviewers must understand that 99% of the readers will not understand the limitations of the review and will misinterpret them.
 
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So, all you industry contacts on WBF, do you have any beef w us leaving negative feedback (as long as comments are respectful and non-slanderous)?

I can only speak for myself of course, and I'm a relative newcomer here.

I wouldn't ask anyone to censor their posts. A negative review can serve notice that I still have room for improvement, kinda like getting a bad grade on the first exam.

At some point early in the process I would hope you'd contact me about any issues. From there, at least three outcomes are possible:

1. We find a solution, which would be the ideal.

2. We don't find a solution but overall it's still a pleasant experience for you.

3. We don't find a solution and overall it's an unpleasant experience for you.

The first two are both "wins" in my book.
 
I think we disagree on this aspect. IMHO stereo audio in general is not systematic and mainly because it includes our preferences, the space used and set up. This is the main reason why negative reviews should be taken with great care by writers - reviewers must understand that 99% of the readers will not understand the limitations of the review and will misinterpret them.

And yet whenever a review is made that is positive it is splashed all over marketing campaigns and websites as though the results are universal. And user feedback to manufacturers is splashed all over websites when it is positive. What standards are they held to?

One only reads negative comments about products on WBF from non industry types and only when the products are not represented or designed by members of the forum.

So are we to hold only professional reviewers to such a high standard and allow regular audiophile members to say whatever they want about products as long as it’s not about any product represented by a fellow industry expert member?

I mean what would happen if Alon Wolf was a member here and an active participant on this forum? Would people continue to bash Magico products as wildly as they do now?

These are the questions in my mind. This thread has a long way to go before it reaches the candor of the one with PeterB. Perhaps it is better that way
 
Ah, interesting you mentioned Alon Wolf being a member here; I was just thinking the same last night.

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As humans we like to “tribe up” and boast our own, and disavow others. It’s a pit fall now that served our ancestors well. I try but don’t always succeed in speaking about things relative to my preference as opposed to relative to “good” that I think my preferences represent. For example I wouldn’t deny that there are a lot of very happy Magico owners, but they also are not my personal choice.

And I have mentioned something negative about another industry participant before, but as constructive criticism. They didn’t like it, which I understand, but it was entirely honest and I mentioned that I didn’t like a piece of accompanying gear so it wasn’t as if there was no caveat. Still, nothing changes that it’s tough to get negative feedback. Like Duke I try to use it to improve. But I also try to narrow down why it’s negative so I can avoid it in the future. The more you know, the easier you can tell someone whether they’ll like or be able to properly implement what you’ve got.

Some manufacturers may be more guilty about not enough testing equipment in different scenarios, which is their own fault, so perhaps eventually they’ll accept certain feedback. It’s a tough as hell market... I have no idea what else to say but if you can’t figure it out at all, don’t expect to sell forever from shilling coercively.
 
I mean what would happen if Alon Wolf was a member here and an active participant on this forum? Would people continue to bash Magico products as wildly as they do now?

The answer is obvious: No. And that is a problem either way.

Currently people are indiscriminately "honest" without real knowledge of what Magico speakers really can do outside of suboptimal dealer or show conditions. That is a problem.

If Alon Wolf were a participant here people would hold back on their -- justified or not -- opinions. That would also be a problem.
 
Currently people are indiscriminately "honest" without real knowledge of what Magico speakers really can do outside of suboptimal dealer or show conditions. That is a problem.

It's intellectually dishonest to dismiss everyone who dislikes Magico (or anything else) as unknowledgeable or unaware of suboptimal conditions. Certainly we've all made errors in attribution from time to time. But I would tend to regard aberrant feedback as suspect, rather than general consensus. Unless, of course, there are ulterior motives involved ... which is something of a subtheme of this thread.
 
It's intellectually dishonest to dismiss everyone who dislikes Magico (or anything else) as unknowledgeable or unaware of suboptimal conditions.

Point taken, and that is not how I meant it. Of course someone may truly dislike Magico even when they have heard them under optimal conditions. Yet I suspect very few have. Heck, if I would go by what I have heard the last two times at our local dealer I would also think Magico sucks -- big time. But I know better from what I've heard in private homes.

Certainly we've all made errors in attribution from time to time. But I would tend to regard aberrant feedback as suspect, rather than general consensus.

Unless the "general consensus" sucks.
 
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And yet whenever a review is made that is positive it is splashed all over marketing campaigns and websites as though the results are universal. And user feedback to manufacturers is splashed all over websites when it is positive. What standards are they held to?

One only reads negative comments about products on WBF from non industry types and only when the products are not represented or designed by members of the forum.

So are we to hold only professional reviewers to such a high standard and allow regular audiophile members to say whatever they want about products as long as it’s not about any product represented by a fellow industry expert member?

I really do understand how you feel about this Peter. It sucks that we can rave the product so much even put it on a winning pedestal and some can take these comments for commercial benefit but we have to be so damn careful and polite to say when we find them inferior to other products we have tried. Negative commenting a product could be accused of the commentor misusing it. But noone ever accuse the person who raves the product of having a possibly low reference point. A product owner's reluctant in giving negative comment in public is also a personal one : How are you going to sell a $30,000 equipment after you just laid out all its weaknesses. A dilemma especially for big hitters.
 
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To his great credit (although I agree in advance that it should not be such a rare professional reviewer attribute) Michael Fremer is not unwilling to publish a significantly negative review.
 
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There is no doubt that manufacturer / professional reviewer / print or on-line magazine relationships (should we label this the “audio industrial complex”? :)) are complex and are subject to potential and actual conflicts of interest and are subject to skepticism by high-end consumers and readers.

I used to wonder myself years ago why such a high fraction of high-end audio reviews are positive. Now I know there is nothing necessarily nefarious there.

I myself am interested in auditioning or reviewing only those components which I have historical positive experience with or theoretical reason to believe I am likely to enjoy. If somebody were to send me a tube amplifier from conrad-johnson (I don’t presently own any conrad-johnson products), and if I am able to assemble properly matched associated components around that amp, it is highly likely that I am going to have net positive impressions of it.

Why? Because I have owned and enjoyed very much conrad-johnson products in the past. Because I like conrad-johnson’s design philosophy. And because I like well-made contemporary-sounding tube amplifiers.

The issue would not be whether I like the amplifier (I’m sure I would like the amplifier, unless it arrived broken). The issue and the challenge and the fun would be trying to understand and discern the pros and cons of this particular cj amplifier versus other tube amplifiers with which I am familiar.
 
To his great credit (although I agree in advance that it should not be such a rare professional reviewer attribute) Michael Fremer is not unwilling to publish a significantly negative review.
What are some of the products which received significantly negative reviews? I have seen damnation with faint praise from Fremer, but don't recall significantly negative reviews. By the way, he admittedly receives his fair share of freebies. Although, I think the bank put a lien on his house when he purchased DartZeel monoblocks. LOL
 
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What are some of the products which received significantly negative reviews? I have seen damnation with faint praise from Fremer, but don't recall significantly negative reviews. By the way, he admittedly receives his fair share of freebies. Although, I think the bank put a lien on his house when he purchased DartZeel monoblocks. LOL
I’m sure you can find some snide
remarks to anything competing with
SAT. The older VYGER review was
not exactly flattering.
 
What are some of the products which received significantly negative reviews? I have seen damnation with faint praise from Fremer, but don't recall significantly negative reviews. By the way, he admittedly receives his fair share of freebies. Although, I think the bank put a lien on his house when he purchased DartZeel monoblocks. LOL

He was critical of the Kuzma CAR-60. But that is not the review I was thinking of. I will try to remember the significantly negative review I was recalling.
 

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