I think Ralph (atmasphere) has a very good point! Manufacturer's have to be very concerned and proactive when it comes to a reviewed product in a magazine.
For example, I was very surprised that the review by Jason Victor Serinus of the Jadis JA200Mk2's was allowed to stand as it was presented. The owner of Jadis was present at the time of the initial set-up of these amps, and yet the distributor nor the owner were apparently too concerned about the more than lukewarm review that JVS gave to this product. I question whether the owner ( Calmette), a Frenchman who apparently does NOT speak English, truly understood what the review by JVS stated?
OTOH, the distributor ( Bluebird music) must have known what was going on...but perhaps they were not afforded a chance to rebut the review !
In this instance, JVS totally screwed up, IMO. Here we have an amp that he places with one of the most difficult speakers to drive in recent years ( the original Wilson Alexia) Did this reviewer not comprehend that really no tube amp would be compatible with the load that the Alexia presented?? Such a mismatch would lead anyone with a modicum of experience to understand that the results he obtained were due to said mismatch. Yet, here we have an example of a manufacturer potentially being damaged by a less than competent reviewer ( or if we give him the benefit of the doubt, by a manufacturer who inadvertently was unable to comprehend the review and conversely was unable to respond to it--either by requesting that it be pulled, or being able to rebut it).
Makes Ralph's point very well.