I was wondering how to expose more people to high end audio. Then I took a step back and wondered is this expansion a good idea in the first place.
Should we expand the audiophiles market?
Generally speaking, if you expand the market, manufacturers can drive down costs through economies of scale and then pass along savings to the customers. However, if a manufacturer’s production doesn’t increase (like a 1 man shop) in the midst of higher product demand the prices may be driven up.
How to expose more people aka the general public to high end audio products?
If more people were exposed to hearing a good/great sounding audiophile system, sales would increase. Marketing by manufacturers and retailers has limited results, with seemingly most efforts marketed exclusively to audiophiles rather than the general public.
Audio shows are likely the best marketing tool we have today to expose high end to the general public, but again most attendees are already audiophiles. But a common problem w audio shows is that sonic performance suffers from a poorly optimize hotel rooms. Hard to promote your audio product if the room makes it sound meh.
One idea I’ve been chewing on is to create at least 3 rooms whose dimensions are optimize for audio. Then give the audio manufacturer/retailer enough time to optimize the room setup for the best presentation they can construct. Each room would be for a different retailer/manufacturer so the event won’t seem like a company promoting their own goods but rather the event will promote high-end audio in general. Then you can market to the general public such as “Free event - Audio that touches your soul”, put positive testimonials in the ads “I didn’t know how magical audio can sound...”.
These rooms should be located in large potential markets such as NYC or LA. Different manufacturers/retailers should be rotated/changed periodically (monthly/quarterly) to keep a refresh public appearance and encourages repeat visits which often leads to further sales.
Who’s going to finance these optimized rooms and marketing costs I have not determined, nor have I figured out yet who’s going to drive this through. But I am confident that sales for the high end audio would increase dramatically/significantly.
Any other ideas?
Should we expand the audiophiles market?
Generally speaking, if you expand the market, manufacturers can drive down costs through economies of scale and then pass along savings to the customers. However, if a manufacturer’s production doesn’t increase (like a 1 man shop) in the midst of higher product demand the prices may be driven up.
How to expose more people aka the general public to high end audio products?
If more people were exposed to hearing a good/great sounding audiophile system, sales would increase. Marketing by manufacturers and retailers has limited results, with seemingly most efforts marketed exclusively to audiophiles rather than the general public.
Audio shows are likely the best marketing tool we have today to expose high end to the general public, but again most attendees are already audiophiles. But a common problem w audio shows is that sonic performance suffers from a poorly optimize hotel rooms. Hard to promote your audio product if the room makes it sound meh.
One idea I’ve been chewing on is to create at least 3 rooms whose dimensions are optimize for audio. Then give the audio manufacturer/retailer enough time to optimize the room setup for the best presentation they can construct. Each room would be for a different retailer/manufacturer so the event won’t seem like a company promoting their own goods but rather the event will promote high-end audio in general. Then you can market to the general public such as “Free event - Audio that touches your soul”, put positive testimonials in the ads “I didn’t know how magical audio can sound...”.
These rooms should be located in large potential markets such as NYC or LA. Different manufacturers/retailers should be rotated/changed periodically (monthly/quarterly) to keep a refresh public appearance and encourages repeat visits which often leads to further sales.
Who’s going to finance these optimized rooms and marketing costs I have not determined, nor have I figured out yet who’s going to drive this through. But I am confident that sales for the high end audio would increase dramatically/significantly.
Any other ideas?